Music Scam Alert

Reporting on New Scams in the Music Industry


Free Contest Scams


Contest Scams:

What You Need to Know

At first glance, a contest offering a cash prize, exposure, and the chance to connect with major industry names seems like a dream opportunity. But in reality, many of these “contests” are elaborate scams designed to manipulate hopeful entrants into spending money or providing personal data with little to no reward.

🧠 Whether it’s an invitation to perform at a prestigious event, win a large sum of money, or get featured in a major publication, contest scams can be incredibly deceptive, preying on the hopes and ambitions of artists and creators.


How Contest Scams Work

The “Free Entry” Hook:

Most contest scams lure participants with the promise of no entry fee. This is an important hook because it makes the contest appear legitimate and accessible, reducing skepticism. After all, if there’s no cost to enter, what’s the harm in participating?

However, the real trap is set later in the process, as scammers know they need a way to make money.

Look For Pay-for-Votes Clauses & Similar Pay Walls

💸 This often comes in the form of hidden charges or upsells after you’ve already committed, making it difficult for you to back out without feeling like you’ve wasted your time or missed an opportunity.

Vote-for-Success Model:

A common feature of these scams is the use of a voting system to advance in the contest. Participants are told they need to collect votes from friends, family, and their fan base to proceed to the next round.

The flaw with this model is obvious: most indie artists and creators can only get a handful of people to vote for them, especially when the process is cumbersome or involves creating accounts. Scammers know this, which is why they offer an alternative: buy votes.

The vote-for-sale system can be disguised as a donation to a charity or simply a direct payment to the contest organizers. This turns the contest into a pay-to-play scheme, where those who can afford to buy votes are the ones advancing to the next round.

For example, in the case of America’s Next Top Hitmaker, participants could buy 250 votes for $250, which is essentially a form of legal payola.

Piggybacking on Legitimate Brands:

To further the appearance of credibility, these scams often piggyback on the names of legitimate charities, artists, or companies.

They may claim the contest benefits well-known nonprofits or that industry giants like Rolling Stone or Busta Rhymes are involved. In reality, the legitimate entities are often completely unaware their name is being used, or their involvement is exaggerated or fabricated.

For instance, in the America’s Next Top Hitmaker scam, the contest used promotional images of Busta Rhymes and claimed to be associated with reputable organizations like MusiCares and H3, but none of these entities were actually backing the contest. They were just convenient names to borrow in order to gain trust.

Nonexistent or Hollow Prizes:

Contest scams typically promise grand prizes like $10,000, exposure in a major magazine, or performances at big events. In some cases, these prizes don’t exist at all; the contest organizers have no intention of fulfilling their promises.

📌 In other instances, the prize may technically exist but will be awarded to a pre-selected winner or someone who has spent an excessive amount of money on votes.

Even when there is a “winner,” it’s often just a ploy to make the scam seem real and encourage others to participate in future contests. The scam may repeat itself with different contests across industries like baking, fitness, or fashion, using the same pay-for-votes structure.


Red Flags of Contest Scams

No Entry Fee but Pay-to-Play Later:

🚩 If the contest starts free but introduces payments to advance, especially via vote purchases, it’s likely a scam.

Charity Tie-ins Without Clear Donations:

🚩 If a contest claims to benefit a charity, but you can’t verify the charity’s involvement (or if the charity is unaware of the contest), consider it a red flag.

Big Promises with Little Information:

🚩 Watch out for contests that promise high rewards but provide little transparency about how winners are chosen or how the contest operates behind the scenes.

Involvement of Big Names Without Proof:

🚩 Be cautious if a contest name-drops celebrities, big brands, or major media outlets without any evidence of official partnerships. Research and verify those connections.

Vote-for-Success Structure:

🚩 If a contest requires you to rely on votes, especially paid votes, to progress, it’s likely not a fair competition but a revenue-generating scam for the organizers.


Protect Yourself from Contest Scams

Research: Look up the contest organizers, read reviews, and see if anyone has flagged the contest as a scam.

Verify Charity Involvement: Contact the charity directly to confirm their association with the contest.

Read the Fine Print: Contest rules often give away the scam. If there are vague explanations of how winners are chosen or the voting system seems fishy, proceed with caution.

Trust Your Instincts: If something feels off—whether it’s the lack of clear information, unrealistic promises, or a push to get you to buy votes—it probably is a scam.


Legitimate Contests vs. Scams

A legitimate contest will:

  • Be transparent about how winners are chosen.
  • Clearly outline any costs upfront.
  • Not force you to pay for votes or push excessive upsells.
  • Offer verifiable partnerships with reputable organizations or companies.
  • Provide clear pathways to prizes without hidden fees or vague rules.

By staying informed and keeping a critical eye, you can avoid falling prey to contest scams and focus your time and energy on real opportunities that will benefit your career.



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