🙌🏻 Welcome to the Learning Annex. While the main page provides up-to-date alerts on specific scam companies and operations, this section is designed to take a deeper dive into the different types of scams targeting artists. Think of the Learning Annex as a guide to understanding the various scam methods that exist, while the main page keeps you informed about new and emerging threats.
🐰 Below the list of main articles, you’ll find a fun, additional learning section called “Rabbit Holes” – while these articles don’t pertain to scams directly, they do help you learn some of the most important aspects of the music business, and clear up many common misconceptions along the way. Remember, knowledge is scam repellent, so dive down a friendly rabbit hole today!
Choose a Topic & Dive In.
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🐰 Rabbit Holes
🕳️ Head down a friendly rabbit hole and dive deep into some key topics. Understanding these topics is critical to your success in the music industry, and invaluable in teaching yourself to spot and debunk a scam. Pick a topic; dive in.
Knowledge = Scam Repellent
Explore Rabbit Holes & Learn Your Industry!
DIVE DOWN A FRIENDLY RABBIT HOLE!
Rabbit Holes: How Scammers Fake Their Success Story Screenshots
Independent artists face increasingly sophisticated scams in the music industry, particularly involving fake success story screenshots showing manipulated metrics. Scammers use methods like “inspect element,” graphic design tools, and fake APIs to fabricate data. Awareness of these tactics and verifying information can help artists avoid falling victim to such fraudulent schemes.
Read This TopicRabbit Holes: How Spotify Playlists Work
Spotify playlists are crucial for artist growth, divided into five types: Editorial, Algorithmic, AI-Mix, Radio, and User playlists. Editorial playlists are curated by Spotify and require pitching, while Algorithmic ones are personalized based on listener habits. AI-Mix uses AI for dynamic queues. User playlists are created by users and vary in credibility. Organic engagement is…
Read This TopicRabbit Holes: How Record Labels Work
Record labels today operate like loan sharks, offering artists loans with high interest and strict terms instead of traditional contracts with signing bonuses. This creates a burden of debt, often leading to financial ruin. Artists must navigate these challenges independently, as support from labels has significantly diminished in the streaming era.
Read This TopicRabbit Holes: Meta Ad Marketing
Meta Marketing involves running music ads on platforms like Facebook and Instagram, with a minimum daily spend of $10. Costs vary based on factors like audience targeting and ad quality, with average conversion costs around $0.40 to $0.80 per listener. Effective strategy, including refined targeting and a smooth landing page, enhances campaign success.
Read This TopicRabbit Holes: How Sync Licensing Works
The guide emphasizes essential steps for musicians to get their music licensed for film and TV while avoiding scams. Key steps include ensuring tracks are professionally mixed, registered with PROs like ASCAP or BMI, and pitching through legitimate channels. Building relationships with music supervisors is crucial for success in sync licensing.
Read This Topic✍🏻 We will add to this space from time to time, so check back periodically!
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– Music Scam Alert Staff
don’t get duped.